Watni Partner Program

Get your product recommended at the exact moment someone needs it.

Watni is a personal finance assistant that builds real financial plans for real users — and recommends the right accounts, loans, and policies to fund each goal. Join our partner program to be one of those recommendations.

Why partner with Watni

This isn't ad inventory. It's a warm introduction to someone who just decided they need exactly what you offer.

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Intent, not impressions

Users arrive at your product because Watni's AI already matched it to a goal they're actively funding — not because an ad interrupted them.

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Trust does the work

Watni users approve every recommendation before anything happens. By the time they reach you, they've already said yes to the plan you're part of.

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Pay for outcomes

Referral-based economics — you pay when a real user actually opens an account or policy, not for clicks or placement.

Categories we're recruiting now

Watni's planning engine surfaces products across these goal types. If your product fits one of these, we want to hear from you.

Mortgages & refinancing High-yield savings accounts IRAs & retirement accounts Life insurance Disability insurance Long-term care insurance Auto loans Personal / debt-consolidation loans 529 / education savings

How to join

Four steps from application to your product going live in the app.

01

Apply

Tell us about your product, current rates or terms, and which goal category you fit. Takes about five minutes — use the form below.

02

Review

Our team evaluates fit, competitiveness against other options in your category, and basic compliance requirements for your product type.

03

Integrate

You provide a data feed of current rates/terms so Watni's engine can compare your product accurately against alternatives in real time.

04

Go live

Your product becomes eligible for recommendation whenever it's genuinely the best fit for a user's goal — referral fee terms are agreed before launch.

One rule we don't bend on

Watni's recommendation engine is never for sale. Whether your product gets shown to a user depends entirely on whether it's genuinely the best fit for their goal — never on referral economics. Partnership terms only ever determine what happens after a recommendation, not which product gets recommended. We think this is what makes our users trust the recommendations enough to act on them — which is exactly what makes this program valuable to you.

Apply to join

Tell us about your product. We'll follow up by email.